IBM study: Asean chief marketers wary of complexity of digital era

by jason on February 25, 2012

in ASEAN

IBM has released a study which revealed that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

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IBM study: Asean chief marketers wary of complexity of digital era


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